Laura Jasmin leaning in a white archway, holding an iced matcha

Laura Jasmin

UGC made by a strategist

i write the angle before i pick up the camera

Some brands I've created for

COSRXElite ElevenLorna JaneTonikRunnaBilly JMedicubeCSBBo+TeeUltrahumanIrahReformedCoffee Meets BagelLoungeFluffi BeautyPeppermayoMotionAirydayBB SleekRokebyNat'v BasicsBangn BodyAva MarijaComplete Beauty HausOne
makes
UGC for paid ads and organic
niches
Wellness, fitness, beauty, productivity
based
Australia, creating for brands worldwide
turnaround
3–5 business days
from
$300 USD per organic video
email
laura@nalasocialstudio.com

The work

5 of 8ran as paid ads

3 brands came back for more

Tap any video to play

Reformed
Reformed UGC video, talking head

Reformed

Talking head

Didn't sell matcha, sold not having to give it up. Opens on the post-Pilates sugar crash, then positions Reformed as the swap.

Ran as a paid ad for 3 months.

came back for more

How it was built
Baeli
Baeli UGC video, talking head + b-roll

Baeli

Talking head + B-roll

Not another supplement, the one that helps the rest work. The hook targets people doing everything right who still feel off.

Ran as a paid ad for 3 months.

Runna
Runna UGC video, voiceover + b-roll

Runna

Voiceover + B-roll

Runna sits inside a list of three things that got me ready for my first marathon. A recommendation, not a pitch.

Ran as a paid ad.

came back for more

Ultrahuman
Ultrahuman UGC video, b-roll + on-screen text

Ultrahuman

B-roll + on-screen text

Six things I track daily. The device sells itself by showing up across a real routine instead of being explained.

Ran as a paid ad for 3 months over Christmas.

Motion
Motion UGC video, pov + on-screen text

Motion

POV + on-screen text

One continuous shot: coconut, laptop, working. The on-screen text does the selling, woman to woman.

Paid. Retainer client.

came back for more

Organic

3 videos

Beauty of Joseon
Beauty of Joseon UGC video, demo + before/after

Beauty of Joseon

Demo + before/after

Proof first, routine second: the transformation earns attention, then the how-to makes it copyable.

Organic social.

TUME
TUME Activewear UGC video, lifestyle b-roll

TUME Activewear

Lifestyle B-roll

Brand and collection named on screen from frame one, then B-roll lets the fabric move. Native feed content for a holiday drop.

Organic social.

Fluffi Beauty
Fluffi Beauty UGC video, product demo

Fluffi Beauty

Product demo

Delivered as a clean, text-free master so the brand could cut it into reels, stories and carousels.

Organic social.

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How the Reformed ad was built

Laura’s content was genuinely brilliant. She followed the brief perfectly but delivered it in such a natural way that it never felt scripted.

Mirren, Influencer & Partnerships Manager, Reformed

Reformed matcha ad

Talking head, ran as a paid ad

Brief

Sell without selling. Relatable, girly-pop Pilates vibes.

Product

Matcha with lion's mane, collagen and more built in.

Angle

Sell matcha. Sell not having to give it up.

Cafés use low-grade matcha and hide it under sugar. She doesn't need to quit, just swap.

Hook

“Shocked by how many girls crashed in Pilates due to sugary matcha.”

names a moment she's already lived, before the product shows up

Format

Talking head. It feels like FaceTiming a friend.

Result

Ran as a paid ad for 3 months. Reformed ordered more paid ads.

No surprises

You get

  • 1 hook + 1 CTA per videoHook variations available as an add-on, recommended for paid.
  • 3–5 business daysTurnaround you can plan a launch around.
  • 1 revision round includedBuilt on your brief, so it's rarely needed.
  • Music: your callLicensed track, or delivered music-free so you can add your own.
  • Usage rights in writingScoped to your project: organic, paid, and for how long.
  • Raw footage as an add-onFor teams who want to recut.

You won't get

  • Off-brief contentThe angle is agreed before I film.
  • Trending audio you can't run as an adLicensed or music-free, never borrowed.
  • Ghosting or late filesYou'll know where your videos are at every step.
  • Scripted-sounding deliveryCalm, natural, same energy on camera as off it.

What brands said

Laura these are a firee batch of videos, love how they turned out. The coconut was the perfect fit in video #3!

Sara, Creative Manager, Motion

Laura has sent through content on time and delivered amazing work, nailing the brief 100%. You can tell she has done the research on what we’re trying to achieve on our socials.

Jess, Press Team, Airyday

Laura we love your videos and pictures, they are absolutely gorgeous! We’re so grateful for your ongoing support!

Danielle, Lounge

Thanks Laura, the content you have created for The Lodge is spot on. I’m looking forward to some great posts. It was an absolute pleasure working with you.

Lisa, Ballandean Lodge

Stills

In person, on request

Scooping matcha powderLaura in a grey activewear set holding an iced matchaBeauty of Joseon serum dropperFresh coconut and a woven bag on a dockLaura in a black set at a terracotta cafeReformed matcha packet and whiskTwo women wearing LED face masks at a collagen cafeKissed beauty sachets with a bottle of water by a poolLaura in patterned pyjamas in a kitchenColourful drinks being mixed on a trayGreen drink in a glass beside its pouchGrey activewear shorts set, back viewBreakfast bowls and iced coffees on a dockSkincare flat lay with a gua shaPink sleep set in a bedroom, back viewProtein drink bottle and an iced coffee

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Starting points

Organic UGC videoFrom $300 USD
UGC for paid adsUsage quoted per project
Hook variations, Raw footageAdd-ons
Monthly retainerOn enquiry
In-person UGC, Whitelisting (limited)On enquiry

Send a brief

Laura Jasmin sitting on a tan sofa in front of white arched windows

Or email laura@nalasocialstudio.com

Send a brief